AMBER Alert - Effects On Traffic

Effects On Traffic

AMBER alerts are often displayed on electronic message signs. The Federal Highway Administration has instructed states to display AMBER alerts on highway signs sparingly, citing safety concerns from distracted drivers and the negative impacts of traffic congestion.

Many states have policies in place that limit the use of AMBER alerts on freeway signs. In Los Angeles, an AMBER alert issued in October 2002 that was displayed on area freeway signs caused significant traffic congestion. As a result, the California Highway Patrol elected not to display the alerts during rush hour, citing safety concerns. The state of Wisconsin only displays AMBER alerts on freeway signs if it is deemed appropriate by the transportation department and a public safety agency. AMBER alerts do not preempt messages related to traffic safety.


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