Alton Towers Resort DVD
The Alton Towers Resort DVD system operated intermittently from 2007-2011. It enabled participating visitors to have footage captured of themselves on eight of the main rides and other various locations around the park, by wearing RFID wristbands during their stay. The wristbands could later be returned to the shop (located on Towers Street); where the personalized footage is collected and compiled alongside stock footage of the rides, to produce a DVD souvenir of the visitor's day.
The system featured personalised footage on Nemesis, Rita, Sonic Spinball, Oblivion, Air, The Flume, Congo River Rapids and also Corkscrew (until it's 2008 closure). Customers could preview their footage before buying the DVD by scanning their wristband next to a monitor.
The system was originally known as "YourDay" and was run by a separate business to Alton Towers. It was first installed in the 2007 season. YourDay officially went into administration on 31 March 2009, and failed to open at the start of the 2009 season. However, the shop reopened for business in October 2009 for the final weeks of the season after Alton Towers decided to take over the concept and run the system themselves. YourDay remained closed again throughout the first few months of the 2010 season, before being rebranded as the "Alton Towers Resort DVD" and reopened again. The shop, system and footage used remained much the same. It was permanently closed part-way through the 2011 season and has since been refitted as Alton Towers Box Office.
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—Chinese proverb.