Publishing History
Max Gaines, future founder of EC Comics, formed All-American Publications in 1938 after successfully seeking funding from Harry Donenfeld, CEO of both National Allied Publications (publisher of Action Comics and other titles) and sister company Detective Comics (publisher of that namesake comic book). As Gerard Jones writes of Donenfeld's investment:
Harry had agreed on one condition: that take Jack Liebowitz on as his partner. ... Jack would be tempted to leave and form a competing company if there was nothing to hold him. And it may well have been a way for Harry to keep Gaines under control; since Jack was still drawing a salary and significant bonuses from Detective Comics and Independent News, he wouldn't let Gaines take off on his own or act against the interests of the other companies. ... Gaines became the principal and Jack Liebowitz the minority owner of All-American .
While All-American, at 225 Lafayette Street in Manhattan, was physically separated from DC's office space uptown at 480 Lexington Avenue, it used the informal "DC" logo on most of its covers for distribution and marketing reasons. (The DC logo at the time was also used for National's unofficial branding, capitalizing on the success of Batman in Detective Comics.) In 1946, Gaines let Liebowitz buy him out, keeping only Picture Stories from the Bible as the foundation of his own new company, EC. "Liebowitz promptly orchestrated the merger of All-American and Detective Comics into National Comics.... Next he took charge of organizing National Comics, Independent News, and their affiliated firms into a single corporate entity, National Periodical Publications".
Before that merger, Gaines had first rebranded All-American with its own logo, beginning with books cover-dated February 1945: All-Flash #17, Sensation Comics #38, Flash Comics #62, Green Lantern #14, Funny Stuff #3, and Mutt & Jeff #16, and the following month's All-American Comics #64 and the hyphenless All Star Comics #24. When Liebowitz later merged his and Donenfeld's companies, the All-American titles first bore the DC logo once again (starting with December 1945's Sensation #48 and Flash Comics #68, continuing with All-American #70, All-Flash #21, Comic Cavalcade #13, Green Lantern #18, Funny Stuff #7, and Mutt & Jeff #20) before finally being fully absorbed by what was now National Periodical.
Read more about this topic: All-American Publications
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