Alka-Seltzer - Marketing - TV Commercials

TV Commercials

Alka-Seltzer TV ads from the 1960s and 1970s were among the most popular ad campaigns of the 20th century, ranking number 13, according to Advertising Age. In an effort to increase sales in a relatively flat business, Bayer has revived several of the vintage spots.

• George Raft starred in the 1969 Alka-Seltzer commercial "The Unfinished Lunch." It consists of Raft incarcerated and in the prison lunchroom. He takes a bite of the awful prison food and recoils. Suddenly he bangs his cup on the steel table loudly in the lunchroom. It ripples throughout the room. He starts intoning "Alka Seltzer, Alka Seltzer..." Soon, the other hundreds of inmates do the same. (The commercial was so popular that several weeks later Raft appeared as a guest on The Tonight Show Starring Johnny Carson. Raft told Carson that it took more than 7 hours to tape the 30-second commercial. Raft was enraged by the end of the day, thus making his inmate portrayal that much more convincing for the final editing. The film crew gave Raft his crumpled tin cup, which he showed to Carson and the audience.)
• An animated mid-1960s commercial, animated by R.O. Blechman, shows a man and his own stomach sitting opposite each other in chairs, having an argument moderated by their therapist in a voiceover. The stomach (voiced by Gene Wilder) accuses the man of purposely trying to irritate it. The man accuses his stomach of complaining too much about the foods he likes. The therapist suggests Alka-Seltzer, and further suggests that the two must take care of each other. The closing words are of the stomach saying to the man: "Well, I'll try - if you will".
• Alka-Seltzer had a series of commercials during the mid-1960s that utilized a song called "No Matter What Shape Your Stomach's In," a different version of which was recorded by the T-Bones and was released as a single, which became a hit in 1966. The ads were unique in that they featured only the midsections (no faces) of people of all shapes and sizes.
• In an Alka-Seltzer commercial from 1969, an actor (played by Jack Somack) in a commercial for the fictional product "Magdalini's Meatballs" has to eat a meatball and then say "Mamma mia, that's-a spicy meat ball-a!" in an ersatz Italian accent. Take after take is ruined by some comedic trial or another. By the commercial's end, "Jack" has eaten so many meatballs that it's "Alka Seltzer to the rescue". With his stomach settled, Jack does a perfect take, except that the oven door falls off. The director (off-camera) sighs and says, "OK, let's break for lunch."
• A 1970 commercial shows a newlywed couple in the bedroom after the woman (played by Alice Playten) has finished serving her husband a giant dumpling; the implication is that her cooking skills are severely lacking. She lies on the bed in delusional triumph. She offers her beleaguered husband a heart-shaped meatloaf; he disappears to take some Alka-Seltzer. When she hears the fizzy noise coming from the bathroom, he quickly covers the glass of dissolving Alka-Seltzer as she wonders aloud if it is raining. Just when he has recovered his well-being, he hears her misreading recipes for dinner the next night: "Marshmallowed meatballs," and "pouched (actually poached) oysters". He returns to the bathroom for more Alka-Seltzer.
• A 1971 commercial featured the catch-phrase, "Try it, you'll like it!" It was remade with Kathy Griffin in 2006.
• In 1972, an actor spent the commercial moaning, "I can't believe I ate that who-o-o-o-o-ole thing," while his wife (Lynn Whinic) made sarcastic comments and finally advised him to take some Alka-Seltzer. In 2005, this ad was also remade, featuring Peter Boyle and Doris Roberts from the 1996–2005 TV sitcom Everybody Loves Raymond.
• Sammy Davis, Jr. recorded two versions of the famous "Plop Plop Fizz Fizz" jingle in 1978, one of which (the "big band" version) was featured on a television commercial. Both versions, the big band and rock versions, had additional lyrics (with at least one verse unique to each song) written by Tom Dawes, former lead singer of The Cyrkle.
• In 2009, the brand was featured in television commercials supporting the United States Ski Team that included alpine skier Lindsey Vonn and Nordic combined skier Bill Demong. Miniature figures of the Speedy mascot were shown with each.