Alexa Chung - Modelling

Modelling

Chung was approached in the comedy tent at the Reading Festival at age 16 and was taken on by the London-based Storm Model Management. She modelled for teen magazines such as Elle Girl and CosmoGIRL! and worked for companies including Fanta, Sony Ericsson, Sunsilk, Urban Outfitters, and Tampax. She appeared in music videos for artists including the Streets, Westlife, Delta Goodrem, Reuben and Holly Valance and starred as Jake in a scripted reality show called Shoot Me, broadcast on Fashion TV in 2005. After four years, Chung quit modelling with the intention of beginning an art foundation or fashion journalism course, having become disillusioned. She had developed a “distorted body image” and “low self-esteem” through modelling.

After becoming a TV personality, Chung made a return to occasional modelling. In 2008 she was the face of Australian fashion label Antipodium's SS 2008 collection and Oxfam's ethical fashion range, Revamped. In September 2008, Chung walked the catwalk as part of the Vivienne Westwood Red Label Spring/Summer 2009 show at London Fashion Week. In early 2009, she became the face of British High Street giant New Look. Chung then joined London-based modelling agency, Select Model Management, and, in April 2009, she modelled Wren's Holiday 2009 collection, alongside her friend Tennessee Thomas. In July 2009, Chung moved to NEXT Model Management and became the face of DKNY Jeans. Chung was the face of South Korean brand MOGG's SS10 campaign. In January 2010, she became the main model of the SS10 Pepe Jeans London campaign and later reprised her role for the FW10 campaign. She was announced as the first celebrity face of Lacoste in June 2010, appearing in both the TV and print advertising campaigns for their "Joy of Pink" fragrance. In January 2011, Chung was announced as the face of Italian sneaker brand Superga, in a campaign to mark their 100th anniversary. In February 2012, she took part in the London Fashion Week show for designer Stella McCartney, where she acted as a guest assistant to magician Hans Klok in a number of illusions including being levitated and sawed in half.