Brands
Albertsons owns several store brands ("private label" brands), often bearing the name of the chain sold under, e.g. "Jewel" brand products in the Jewel and Jewel-Osco locations. Other Albertsons brands over the years have included Good Day, Village Market, A+, Master's Choice, and Janet Lee. The drug store brands (used for health and beauty aids, over-the-counter medications, and intimate paper goods) were consolidated under the name "Equaline," rather than the previous name, "Sav-On Osco by Albertsons" brand. Albertsons introduced an upscale private label brand, "Essensia," in 2003, which has now been renamed by SuperValu as Culinary Circle. Store brand items in Albertsons stores include Albertsons (national brand quality food), Shoppers Value (value priced items), Homelife (national brand quality non-foods), Culinary Circle ("gourmet" foods and ready-made meals), Whole Care Pet (pet foods and supplies), Baby Basics (diapers and infant care items), Java Delight (coffee), Farm Fresh (fresh produce), Arctic Shores (frozen seafood), Stockman & Dakota (high-quality beef), Flavorite (national brand quality foods, used throughout Supervalu stores), Stone Ridge (ice cream and sherbet), Super Chill (soft drinks and mixers), Equaline (health and beauty products), and Wild Harvest (natural and organic foods). In 2011 Supervalu announced it would eliminate Flavorite and all brands named after the chains it operates (such as Albertsons, Jewel, Shaw's, etc.) and would replace those labels with a new label, Essential Everyday.
Read more about this topic: Albertsons (SuperValu)
Famous quotes containing the word brands:
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