Regional Fleet Branding
Alaska Air Group has created a new branding identity for its Horizon Air subsidiary and any other independently owned and separately directed affiliate regional airlines it chooses to contract to do regional flying business into markets too limited to be flown only upon Alaska Airlines mainline equipment.
Among the other airlines now sub-contracted to do additional flying for the Alaska Air Group are; SkyWest, Inc.'s, SkyWest Airlines whose regional airliners dedicated to Alaska Air Group are color modeled similar to Alaska Horizon's, illustrated in the image above.
SkyWest's fleet however, are branded Alaska SkyWest to differentiate that airlines operations of the Bombardier CRJ short haul Regional jet equipment from the equipment presently used by Horizon Air, the Alaska Air Group's sole in-house regionally based short-haul air carrier subsidiary.
Read more about this topic: Alaska Air Group
Famous quotes containing the word fleet:
“A city on th’ inconstant billows dancing;
For so appears this fleet majestical.”
—William Shakespeare (1564–1616)