AFL Players Association - Corporate Social Responsibility

Corporate Social Responsibility

The AFLPA is involved in a number of initiatives including national campaigns and on-going projects that serves to benefit the community. Here are some examples of previous campaigns:

Campaign What it is about
YSAS- AFL House In 2007, AFLPA and the State Government Office of Housing engaged Youth Substance Abuse Service(YSAS), a not for profit organisation, to research and design a model of service delivery for a housing and personal development program for homeless young people. The service was to be administered by an experienced non-government organisation and conducted in cooperation with the AFLPA.
Ladder In 2007, AFLPA and AFL Foundation came together to tackle the issue of youth homelessness. Through projects in Victoria and South Australia, Ladder was able to offer support and housing to over 40 homeless youth in self-contained accommodation. Ladder continues to receive support by the greater football community, the government and private organisations.
Just Think In 2009, AFLPA launched the ‘Just Think’ campaign, with the support of the Australian Government, aimed at Australian youth to tackle alcohol fuelled street violence. A widely publiced advertising campaign running throughout the AFL 2009 Finals brought together 8 AFL Captains.
Zaidee's Rainbow Foundation In February 2009, the AFLPA showed support for the not-for-profit organisation, Zaidee, by raising awareness of the importance of supporting organ and tissue donation. In a match in Darwin, the Indigenous All-Stars, including Captain Andrew McLeod, wore Zaidee's rainbow shoelaces.

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