Social Media Use
A study published in early 2012 suggests that advocacy groups of varying political and ideological orientations operating in the United States are using social media to interact with citizens every day. The study surveyed 53 groups, who were found to be using a variety of social media technologies to achieve organizational and political goals. Facebook was the social media site of choice with all but one group noting that they use the site to connect with citizens. Twitter was also popular with all but two groups saying that they use Twitter. Other social media being used included YouTube, Linkedin, wikis, Flickr, Jumo, Diigo, Tumblr, Foursquare, Identi.ca, Picasa and Vimeo. As noted in the study, "while some groups raised doubts about social media’s ability to overcome the limitations of weak ties and generational gaps, an overwhelming majority of groups see social media as essential to contemporary advocacy work, and laud its democratizing function."
Read more about this topic: Advocacy Groups
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