Adult contemporary music (AC) is a style of music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of present day with varying degrees of easy listening, soul, rhythm and blues, and rock influence. Adult contemporary is rather a continuation of the easy listening and soft rock style that became popular in the 1960s and 1970s with some adjustments that reflect the evolution of pop/rock music.
Adult contemporary tends to have lush, soothing and highly polished qualities where emphasis on melody and harmonies is accentuated. It is usually melodic enough to get a listener's attention, and is inoffensive and pleasurable enough to work well as background music. Like most of pop music, its songs tend to be written in a basic format (often the verse-chorus structure), as well as the common employment of repeated choruses.
Adult contemporary is heavy on romantic ballads which mostly use acoustic instruments (though bass guitar is usually used) such as acoustic guitars, pianos, saxophones and sometimes an orchestral set. The electric guitars are normally faint and high-pitched. However, recent adult contemporary music may usually feature synthesizers (and other electronics, such as drum machines).
AC radio may play mainstream music, but they will exclude "hip hop", "heavy metal", youth-oriented "hard rock", some "teen pop" music and rhythmic "dance tracks" as they are less popular amongst the target demographic of these radio stations, which is intended for an adult audience. Radio stations playing this format will often target the 18–54 age group, also the demographic that has received the most attention from advertisers since the 1960s.
Over the years, AC has spawned numerous sub-genres: "hot AC", "soft AC" (also known as "lite AC"), "urban AC", "rhythmic AC", and "Christian AC" (i.e., a softer type of Contemporary Christian music). Some radio stations play only "hot AC", "soft AC", or only one of the variety of sub-genres. Therefore, it is not usually considered a specific genre of music; it is merely an assemblage of selected tracks from musicians of many different genres.
Read more about Adult Contemporary Music: Christmas Music, Syndicated Radio Shows and Networks Carrying The Adult Contemporary Format
Famous quotes containing the words adult, contemporary and/or music:
“If the Russians have gone too far in subjecting the child and his peer group to conformity to a single set of values imposed by the adult society, perhaps we have reached the point of diminishing returns in allowing excessive autonomy and in failing to utilize the constructive potential of the peer group in developing social responsibility and consideration for others.”
—Urie Bronfenbrenner (b. 1917)
“That nameless and infinitely delicate aroma of inexpressible tenderness and attentiveness which, in every refined and honorable attachment, is contemporary with the courtship, and precedes the final banns and the rite; but which, like the bouquet of the costliest German wines, too often evaporates upon pouring love out to drink, in the disenchanting glasses of the matrimonial days and nights.”
—Herman Melville (1819–1891)
“And in the next instant, immediately behind them, Victor saw his former wife.
At once he lowered his gaze, automatically tapping his cigarette to dislodge the ash that had not yet had time to form. From somewhere low down his heart rose like a fist to deliver an uppercut, drew back, struck again, then went into a fast disorderly throb, contradicting the music and drowning it.”
—Vladimir Nabokov (1899–1977)