Membership Base and Sponsorship
In 2006, the club made history becoming the first club in VFL/AFL history to have more than 50,000 members. They broke that record in 2007, signing up 50,146 members after only round one of the season. The club failed to continue this record run and subsequently signed 48,720 members in 2008. The club has enjoyed a long standing partnership with the Toyota Camry brand since its inception, leading the club to be known in promotional materials as the "Camry Crows".
Two-time Grand Slam tennis champion Lleyton Hewitt has been the club's number one ticket holder since December 2002. Federal politician Kate Ellis is the number 1 female ticket holder and Greg Champion, a musician and radio broadcaster, is the Melbourne number 1 ticket holder. Australian golfer Adam Scott is also an honorary member of the club.
Year | Members | Home & Away Finish |
Finish after finals |
Average home crowd^ |
Major sponsor |
Kit sponsor |
---|---|---|---|---|---|---|
1991 | 25,087 | 9th | - | 40,479 | Toyota | |
1992 | 38,673 | 9th | - | 38,275 | ||
1993 | 40,100 | 5th | 3rd | 46,128 | ||
1994 | 40,611 | 11th | - | 42,864 | ||
1995 | 41,654 | 11th | - | 38,552 | ||
1996 | 42,283 | 12th | - | 39,428 | ||
1997 | 41,395 | 4th | 1st | 40,116 | Adidas | |
1998 | 41,985 | 5th | 1st | 41,203 | ||
1999 | 42,120 | 13th | - | 39,386 | ||
2000 | 42,896 | 11th | - | 38,447 | ||
2001 | 42,014 | 8th | 8th | 39,627 | Fila | |
2002 | 46,620 | 3rd | 4th | 43,068 | ||
2003 | 47,097 | 6th | 5th | 44,524 | Russell Athletic | |
2004 | 45,642 | 12th | - | 39,879 | ||
2005 | 43,256 | 1st | 4th | 42,336 | ||
2006 | 50,138 | 2nd | 3rd | 42,329 | Adidas | |
2007 | 50,976 | 8th | 8th | 42,042 | ||
2008 | 48,720 | 5th | 7th | 40,678 | ||
2009 | 46,472 | 5th | 5th | 38,801 | ||
2010 | 45,545 | 11th | - | 35,773 | Reebok | |
2011 | 46,520 | 14th | - | 35,020 | ||
2012 | 45,105 | 2nd | 3rd | 36,829 | ||
2013 | N/A | N/A | N/A | N/A | Puma |
^ Average home crowd excludes home final matches.
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