99p Stores - Customer Base

Customer Base

A survey by the store reveals some of its 600,000 weekly customers are stockbrokers, solicitors, accountants and doctors, as opposed to an overwhelming majority of hard-up and poorly paid people. The retailer has noticed a lot more consumers from the AB social grade in their stores, expecting this trend to continue even after the economy recovers.

Some stores, such as one located in the seaside town of Clacton, are well positioned to attract a lot of passing tourists. In August 2009, the Clacton store was reporting more than 5000 customers per day, with sometimes as many as 400 customers passing through their doors every hour, and often clearing out most of the store's stock daily.

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Famous quotes containing the words customer and/or base:

    The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.
    Ralph Waldo Emerson (1803–1882)

    Adolescence is a time when children are supposed to move away from parents who are holding firm and protective behind them. When the parents disconnect, the children have no base to move away from or return to. They aren’t ready to face the world alone. With divorce, adolescents feel abandoned, and they are outraged at that abandonment. They are angry at both parents for letting them down. Often they feel that their parents broke the rules and so now they can too.
    Mary Pipher (20th century)