Background
Established in 1996, Capital FM plays a mixture of hip hop, RnB, rock, neo soul, new jack swing, jazz, techno, dance and Kenyan music. It has firmly positioned itself as the station of choice among the upper- and middle classes of Kenyan society. The brain behind the Capital FM Nairobi's early success was Linda Holt, its first Managing Director. She's now the CEO of Red Sky, an advertising agency. She famously fell out with Caroline Mutoko, the presenter accusing her of "limiting her potential" and leaving in a huff for Kiss 100.
Capital FM's Talent Search shows exposed the likes of Nameless to Kenya.98.4 Capital FM was a real brand during the Linda Holt days and spared no effort in staying true and tuned in to its brand.
Capital FM now caters to Mombasa, Western Kenya, as well as the international community, via its new website. It was the second FM station to be opened after 101.9 Metro FM shortly after the liberalization of Kenyan airwaves, and although several other FM stations have continued to crop up, catering to all tastes, 98.4 Capital FM continues to be a popular station especially among the middle-class and upper-class markets. The presenters are large, engaging personalities who play a mixture of Hip Hop, RnB, Rock, Neo Soul, New Jack Swing, World Music, Jazz, Techno and Dance music, transcending gender, all age groups, backgrounds and cultural boundaries (see the Show Schedule below.) Capital FM was the first ever Kenyan station to play Rock music- and has continuously been dubbed- the home and only home of the best rock music.
Due to its longevity in the market, Capital FM has the highest advertising revenue among FM radio stations in the country.
Read more about this topic: 98.4 Capital FM
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