Branding
The original logo depicted the station mascot "Eric the Viking", this was phased out in the late 80s when the logo style was shared with its sister stations. Currently the station's logo contains the "Bauer Radio splash", this is used to brand all of the groups Big City Network.
Viking original package was produced by CBC Creative, further idents were made by Jam Creative Productions, Alfasound and Reelworld. Viking went through a stage starting in the late 90s of only using voice over sweeper production produced in-house, however, in 2006 a new sung package was commissioned. These new idents are from Wise Buddah in the U.K
Read more about this topic: 96.9 Viking FM