90 Days - Overview

Overview

As Mr. McDonnell explains in "Number 1," the purpose behind going to the expense of producing and distributing 90 Days was to facilitate better communication between the company and its employees and shareholders. In fact, the first episode came with a postcard so viewers could share their comments on the show, and a special mailing address was established for comments throughout the life of the program. When "Number 1" debuted, the company was in the midst of a major transition, and at the time this was an innovative form of communication that served as an insight into the company's direction.