Slogan
SYN has had several different slogans. The most recent slogan is Click, Switch, Watch and was intended to reflect SYN's three media platforms - online, radio and television. Past slogans include Creators not Consumers, We May Be Young But We Know Our Shit and Where the Kids Push the Buttons. The circle logo was developed in the mid 1990s by Caroline Worsley. The launch creative, featuring an evolution narrative, was designed by Jeremy Wortsman.
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Famous quotes containing the word slogan:
“So-called “austerity,” the stoic injunction, is the path towards universal destruction. It is the old, the fatal, competitive path. “Pull in your belt” is a slogan closely related to “gird up your loins,” or the guns-butter metaphor.”
—Wyndham Lewis (1882–1957)
“There is a grandeur in the uniformity of the mass. When a fashion, a dance, a song, a slogan or a joke sweeps like wildfire from one end of the continent to the other, and a hundred million people roar with laughter, sway their bodies in unison, hum one song or break forth in anger and denunciation, there is the overpowering feeling that in this country we have come nearer the brotherhood of man than ever before.”
—Eric Hoffer (1902–1983)
“The slogan offers a counterweight to the general dispersion of thought by holding it fast to a single, utterly succinct and unforgettable expression, one which usually inspires men to immediate action. It abolishes reflection: the slogan does not argue, it asserts and commands.”
—Johan Huizinga (1872–1945)