Features
8TV targets the younger block of viewers with a "one station, two channels" concept whereby the first session of the broadcasts are the Chinese channel, while the second session of the broadcasts is mostly English-language programmes. A third part of the broadcast features interactive SMS games, with some music videos in English, Malay and Chinese.
It has a popular slogan, "We're different," and has partially attempted to show this by offering a large variety of popular series and movies that focuses on youth, urban and Chinese as the targeted audiences.
Read more about this topic: 8TV (Malaysia)
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