8 X 10 Tasveer - Release

Release

The film was expected to lure audiences to theaters primarily because of a public holiday on 3 April but the film failed to garner much appreciation and opened to a lowly 30%–40% start at major multiplexes across the country. The film was stiffly contested by Fast and Furious at the box office. Particularly in Maharashtra, the film was highly surpassed by Mahesh Manjrekar's Marathi film Me Shivajiraje Bhosale Boltoy.

Filmmakers believe that the primary reasons for the film's disappointing run at the box office was the lack of a blockbuster soundtrack and a less targeted promotion. Vivek Agnihotri stated "I saw the film in an empty theater. One of the main reasons why I think the film didn't even take an opening is due to Akshay's brand promise which is pure entertainment. I think makers couldn't exploit it's a result, they not just wasted an opportunity but also annoyed viewers who love Akshay. Also, no one understood the genre of the film."

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