Release
The film was expected to lure audiences to theaters primarily because of a public holiday on 3 April but the film failed to garner much appreciation and opened to a lowly 30%–40% start at major multiplexes across the country. The film was stiffly contested by Fast and Furious at the box office. Particularly in Maharashtra, the film was highly surpassed by Mahesh Manjrekar's Marathi film Me Shivajiraje Bhosale Boltoy.
Filmmakers believe that the primary reasons for the film's disappointing run at the box office was the lack of a blockbuster soundtrack and a less targeted promotion. Vivek Agnihotri stated "I saw the film in an empty theater. One of the main reasons why I think the film didn't even take an opening is due to Akshay's brand promise which is pure entertainment. I think makers couldn't exploit it's a result, they not just wasted an opportunity but also annoyed viewers who love Akshay. Also, no one understood the genre of the film."
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Famous quotes containing the word release:
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)