The Google Affair and Change of Direction
On April 13, 2009, 80/20 Thinking made a public statement announcing that as of August 2009 it would no longer provide training or advisory services to clients in a commercial capacity and that instead, it would convert the company mandate to the research and development of privacy technologies worldwide. This was heavily covered in the UK and Global media as it followed the “Google War” as reported in the Guardian and other papers
Privacy International has long been a vocal critic of some practices of the US search company Google. Public hostility between the two organizations came to a head following Privacy International’s legal action against the Google Street View product. Google asserted that Privacy International and its director were “far from impartial”. Following a significant amount of publicity about this claim 80/20 Thinking’s directors then issued a statement explaining that the company had taken the decision to cut all commercial consulting relations to avoid such future claims of conflict of interest with Privacy International.
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