History
Dahan and Glasser, denim designers who had worked in the apparel industry for years, created the company in response to what they saw as a void in the contemporary denim market. Focusing on women's denim lovers, the company enjoyed near-overnight success because of the fit, fabrics, washes, attention to detail, and the iconic swooping logo that adorned the product's back pockets. A myriad of designer denim upstarts followed 7FAM in Los Angeles, making it the world center for casual fashion. 7 For All Mankind's proximity to Los Angeles makes the brand popular with celebrities and urban, fashion-conscious young adults. The two partners brought in Marc Jacobs for financial backing.
Read more about this topic: 7 For All Mankind
Famous quotes containing the word history:
“To care for the quarrels of the past, to identify oneself passionately with a cause that became, politically speaking, a losing cause with the birth of the modern world, is to experience a kind of straining against reality, a rebellious nonconformity that, again, is rare in America, where children are instructed in the virtues of the system they live under, as though history had achieved a happy ending in American civics.”
—Mary McCarthy (1912–1989)
“Every member of the family of the future will be a producer of some kind and in some degree. The only one who will have the right of exemption will be the mother ...”
—Ruth C. D. Havens, U.S. suffragist. As quoted in History of Woman Suffrage, vol. 4, ch. 13, by Susan B. Anthony and Ida Husted Harper (1902)
“There is nothing truer than myth: history, in its attempt to “realize” myth, distorts it, stops halfway; when history claims to have “succeeded” this is nothing but humbug and mystification. Everything we dream is “realizable.” Reality does not have to be: it is simply what it is.”
—Eugène Ionesco (b. 1912)