7 For All Mankind - History

History

Dahan and Glasser, denim designers who had worked in the apparel industry for years, created the company in response to what they saw as a void in the contemporary denim market. Focusing on women's denim lovers, the company enjoyed near-overnight success because of the fit, fabrics, washes, attention to detail, and the iconic swooping logo that adorned the product's back pockets. A myriad of designer denim upstarts followed 7FAM in Los Angeles, making it the world center for casual fashion. 7 For All Mankind's proximity to Los Angeles makes the brand popular with celebrities and urban, fashion-conscious young adults. The two partners brought in Marc Jacobs for financial backing.

Read more about this topic:  7 For All Mankind

Famous quotes containing the word history:

    It takes a great deal of history to produce a little literature.
    Henry James (1843–1916)

    It’s not the sentiments of men which make history but their actions.
    Norman Mailer (b. 1923)

    Anyone who is practically acquainted with scientific work is aware that those who refuse to go beyond fact rarely get as far as fact; and anyone who has studied the history of science knows that almost every great step therein has been made by the “anticipation of Nature.”
    Thomas Henry Huxley (1825–95)