History
Dahan and Glasser, denim designers who had worked in the apparel industry for years, created the company in response to what they saw as a void in the contemporary denim market. Focusing on women's denim lovers, the company enjoyed near-overnight success because of the fit, fabrics, washes, attention to detail, and the iconic swooping logo that adorned the product's back pockets. A myriad of designer denim upstarts followed 7FAM in Los Angeles, making it the world center for casual fashion. 7 For All Mankind's proximity to Los Angeles makes the brand popular with celebrities and urban, fashion-conscious young adults. The two partners brought in Marc Jacobs for financial backing.
Read more about this topic: 7 For All Mankind
Famous quotes containing the word history:
“To care for the quarrels of the past, to identify oneself passionately with a cause that became, politically speaking, a losing cause with the birth of the modern world, is to experience a kind of straining against reality, a rebellious nonconformity that, again, is rare in America, where children are instructed in the virtues of the system they live under, as though history had achieved a happy ending in American civics.”
—Mary McCarthy (1912–1989)
“The history of work has been, in part, the history of the worker’s body. Production depended on what the body could accomplish with strength and skill. Techniques that improve output have been driven by a general desire to decrease the pain of labor as well as by employers’ intentions to escape dependency upon that knowledge which only the sentient laboring body could provide.”
—Shoshana Zuboff (b. 1951)
“The true theater of history is therefore the temperate zone.”
—Georg Wilhelm Friedrich Hegel (1770–1831)