History
Dahan and Glasser, denim designers who had worked in the apparel industry for years, created the company in response to what they saw as a void in the contemporary denim market. Focusing on women's denim lovers, the company enjoyed near-overnight success because of the fit, fabrics, washes, attention to detail, and the iconic swooping logo that adorned the product's back pockets. A myriad of designer denim upstarts followed 7FAM in Los Angeles, making it the world center for casual fashion. 7 For All Mankind's proximity to Los Angeles makes the brand popular with celebrities and urban, fashion-conscious young adults. The two partners brought in Marc Jacobs for financial backing.
Read more about this topic: 7 For All Mankind
Famous quotes containing the word history:
“[Men say:] “Don’t you know that we are your natural protectors?” But what is a woman afraid of on a lonely road after dark? The bears and wolves are all gone; there is nothing to be afraid of now but our natural protectors.”
—Frances A. Griffin, U.S. suffragist. As quoted in History of Woman Suffrage, vol. 4, ch. 19, by Susan B. Anthony and Ida Husted Harper (1902)
“The history of persecution is a history of endeavors to cheat nature, to make water run up hill, to twist a rope of sand.”
—Ralph Waldo Emerson (1803–1882)
“It takes a great deal of history to produce a little literature.”
—Henry James (1843–1916)