Today: A Flagship Store
The flagship takes up two floors of sales space within the building. Shirtless store greeters welcome at the entrance. The interior is noticeably dark and on walls hang massive paintings of semi-nude males similar to the Fifth Avenue flagship. Electronic dance music blasts and A&F fragrant scents are in the air. Associates ask the tagline "Hey, what's going on?", are instructed to smile, and supposedly talk shoplifters into buying the item they intended to rob rather than to incriminate them. As in other A&F stores there are the "models", the "impact team", and the "overnighters". There is a dance platform where models are instructed to dance for long periods of time - these are featured in the promotional video.
Associates get an hourly salary of £6.50 while the store greeters receive £7.50. David Beckham entered the flagship shortly after its opening, so Mail Online UK reported.
Read more about this topic: 7 Burlington Gardens
Famous quotes containing the word store:
“It is given to few to add the store of knowledge, to strike new springs of thought, or to shape new forms of beauty. But so sure as it is that men live not by bread, but by ideas, so sure is it that the future of the world lies in the hands of those who are able to carry the interpretation of nature a step further than their predecessors.”
—Thomas Henry Huxley (1825–95)