Importance of 770
Rabbi Menachem Mendel Schneerson described 770 as "Beis Rabbenu ShebeBovel" ("Babylonian house of our teacher"), "And we may explain, according the above, that as regards 'our teacher's Babylonian house' in this generation-it means the home and synagogue of my holy father-in-law, the leader of our generation... 'Our teacher's house' is the primary 'little Temple' in this last exile ... which is the place of the future Temple itself, and not only that, but there will be revealed the future Bais Hamikdash, and from there is will go to Jerusalem. This idea is suggested in the name of 'our teacher's house' in our generation: ... it is universally referred to by its number, 770, which has the same gematria as paratzta (you will spread out)."
Zalman Jaffe was a lay leader in Manchester, England and had a very close relationship with the Lubavitcher Rebbe, in his book "My Encounter with the Rebbe", he relates that, "I found a Tehillim in 770 which, on the front piece, was inscribed, 'The gematria of Beis Moshiach (the house of Moshiach) is 770.' I showed it to the Rebbe who laughed heartily." Later the Rebbe himself pointed out this gematria in a footnote in the famous "Kuntres B'inyan Mikdash Ma'at"
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