Overview
"60s 70s 80s" is the 33rd single and the first triple A-Side single released by Amuro Namie, and contains a total of three songs, "New Look", "Rock Steady", and "What a Feeling". Each of these three songs is used in a massive campaign ad for Vidal Sassoon's latest shampoo and conditioner products. In addition, each song represents a certain time period starting with the 1960s, then 1970's, and finally 1980's.
The first song, "New Look", represents the 1960s and features a sample from The Supremes's "Baby Love". Like many of her other single songs, this song is produced by T.Kura and Michico. "Rock Steady" represents the 1970s and features a sample from Aretha Franklin's song "Rock Steady". It is produced by Michico and Muro, whose last working with Namie was during her Suite Chic project. The last song, "What a Feeling" represents the 1980s and features samples from Irene Cara's "What a Feeling", which was used as the theme for the 1983 film Flashdance. Shinichi Osawa and michico worked on the production of "What a Feeling".
Namie first performed these songs on January 17, 2008 in front of a selected audience of 150 people. Her second official performance of these songs is in the second leg of her tour PLAY More 07-08. The promotional videos of "New Look" and "Rock Steady" were released in January, with the video for "What a Feeling" premiering on March 1 on MTV.
In just two days, this single surpassed the first week sales of "Baby Don't Cry", her best selling single since "Say the Word" in 2001 despite not reaching the #1 position on the dailies by its release. However, within four days of its release the single reached the #1 spot on the charts. This became Namie's first #1 on the Oricon Daily Chart since 2004's, "Girl Talk / The Speed Star". The single debuted at #2 on the weekly charts with over 114,000 copies sold and became Amuro's highest first week sales since 2000's "Never End". A week after its release, the single reached #1 on the weekly chart, making it Amuro's 10th number one single and her first number one single in 10 years. By its third week of release however, the single reached #2 on the Oricon charts, being kicked off the top position by 20th Century's Ore Ja Nakya, Kimi Ja Nakya by a mere 1,686 copies.
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