The 5th Avenue is a candy bar currently marketed by The Hershey Company.
The bar consists of a crunchy peanut butter center covered in chocolate.
The candy bar was reportedly introduced in 1936 by Luden's, at the time a subsidiary of Food Industries of Philadelphia. This date is uncertain because information about this product has been subject to misinformation from The Hershey Company for marketing and perhaps legal reasons. It is difficult to find marketing material for this product before 1962. Hershey Foods Corporation acquired Luden's brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986. This candy appeared in the 1994 sci-fi movie Stargate and the 1998 Seinfeld episode "The Dealership".
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