The Guardian Project
During the All-Star weekend, the NHL announced a new "superhero franchise", The Guardian Project. Created by comic book writer Stan Lee, the project featured 30 new superheroes representing the 30 NHL teams, all which were unveiled at the All-Star Game. The goal of the project was to appeal to pre-teen and teenage boys in hopes of bringing in "new audience to the NHL, while engaging the existing, established hockey fan base through a compelling tale of good vs. evil."
Read more about this topic: 58th National Hockey League All-Star Game
Famous quotes containing the words guardian and/or project:
“In my experience, if you have to keep the lavatory door shut by extending your left leg, it’s modern architecture.”
—Nancy Banks-Smith, British columnist. Guardian (London, February 20, 1979)
“... one of art photography’s most vigorous enterprises—[is] concentrating on victims, on the unfortunate—but without the compassionate purpose that such a project is expected to serve.”
—Susan Sontag (b. 1933)