More Success, More Problems
The success of "Cool as Ice" in 1983 led A&M (US) to demand an immediate follow up single to maintain momentum. Meanwhile in Manchester, Factory’s premier gold machine New Order were scoring worldwide breaking all kind of records with monster hits; "Blue Monday" and the Arthur Baker produced "Confusion". Many acts in this period at Factory suffered in the shadow of the New Order revolution, due to lack of label manpower. Creative decisions could not be made at short notice within the company as both principal executives Wilson and Gretton were constantly away from the office with the band.
52nd Street became restless and started to implode. Major labels including A&M (UK) were starting to show interest, but certain band members felt loyal to the Factory organisation. On Rob's return from the New Order tour, where 52nd Street supported on some dates, a heated debate about commitment between band members and Gretton resulted in the suggestion that Wilson’s ex-wife Lindsay Reade become their full-time manager. This plan was supposed to speed things up; she could make decisions on behalf of Factory Communications once this was clarified by either Rob Gretton or Tony Wilson.
Read more about this topic: 52nd Street (band)
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