4Kids TV - History

History

The block launched under the name "FoxBox" on September 14, 2002 as a joint venture between Fox Broadcasting Company & 4kids Entertainment, replacing Fox Kids, which was dissolved following the purchase of Fox Family Worldwide by The Walt Disney Company. It was re-branded 4Kids TV on January 22, 2005. 4Kids Entertainment is wholly responsible for the content of the block and collects all advertising revenues from it.

The programming block aired on Saturday mornings in most areas of the United States, though some stations carried it on Sundays. 4Kids actually ran two competing Saturday morning lineups; on May 24, 2008, 4Kids Entertainment replaced the Kids' WB programming block aired on The CW Television Network on Saturday mornings with a new block, The CW4Kids.

It was announced in November 2008 that 4Kids TV would conclude at the end of the year due to intervening conflicts between Fox and 4Kids, as 4Kids had not paid the network for the time lease for a time, while the network was unable to maintain the guaranteed 90% clearance for the block due to affiliate refusals and an inability to secure secondary affiliates to carry the programming. The block ended on December 27, 2008. Fox announced that the time would no longer be used for kids' programming, owing that it was no longer viable due to the insurmountable competition from kids cable channels. On January 3, 2009, the network gave two hours back to affiliates, while the other two hours became an informercial block titled Weekend Marketplace. The 4KidsTV logo now only exists as the closing logo for 4Kids Entertainment for 4Kids shows run outside of the Toonzai block outside of the United States.