History
It was founded by professional skier Matt Sterbenz in 2002 and, today, is a recognized leader in the ski industry. 4FRNT is distributed in over 30 countries worldwide. Starting in Lake Tahoe, 4FRNT moved to its current headquarters in Salt Lake City in 2005. While they are American owned, the products are produced in Europe, Asia and locally in SLC.
Read more about this topic: 4FRNT Skis
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“Psychology keeps trying to vindicate human nature. History keeps undermining the effort.”
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