Transatlantic Alliances
3T continued to develop new handlebar designs to assist riders reach their goal of greater speed. The growing power in world cycling, the United States, started to take notice. Scott USA commissioned 3T to create the first handlebars specific to triathlon use, and in a departure from its roots in road racing, 3T partnered with Salsa Cycles to create a range of mountain-bike components. Success was immediate: in 1994, Nicolas Vouilloz won the third of his many World Championship downhill titles in Vail (CO) on a 3T bar.
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Famous quotes containing the word alliances:
“An alliance is like a chain. It is not made stronger by adding weak links to it. A great power like the United States gains no advantage and it loses prestige by offering, indeed peddling, its alliances to all and sundry. An alliance should be hard diplomatic currency, valuable and hard to get, and not inflationary paper from the mimeograph machine in the State Department.”
—Walter Lippmann (1889–1974)