3T Cycling - Transatlantic Alliances

Transatlantic Alliances

3T continued to develop new handlebar designs to assist riders reach their goal of greater speed. The growing power in world cycling, the United States, started to take notice. Scott USA commissioned 3T to create the first handlebars specific to triathlon use, and in a departure from its roots in road racing, 3T partnered with Salsa Cycles to create a range of mountain-bike components. Success was immediate: in 1994, Nicolas Vouilloz won the third of his many World Championship downhill titles in Vail (CO) on a 3T bar.