New Technology Drivers
Bicycle components underwent radical change in the 1990s. The traditional quill handlebar stem was rendered obsolete by the introduction of the threadless headset. 3T responded with the industry's first forged stem for this application, the ForgeAhead. Other manufacturers followed 3T's lead and switched to this technique, abandoning welded stems.
By the late 1990s, carbon-fiber composites were becoming the major driver of change. 3T, best known for its skill in aluminum alloy fabrication, took up the challenge of re-engineering to build components in composite materials. Race successes continued with Gold in the World Championships in 2000 and 2002 and a string of popular wins for Erik Zabel in the Italian home classic, Milan – San Remo, but it was not until 2008 that 3T again saw victory in a major tour.
Read more about this topic: 3T Cycling
Famous quotes containing the word technology:
“The real accomplishment of modern science and technology consists in taking ordinary men, informing them narrowly and deeply and then, through appropriate organization, arranging to have their knowledge combined with that of other specialized but equally ordinary men. This dispenses with the need for genius. The resulting performance, though less inspiring, is far more predictable.”
—John Kenneth Galbraith (b. 1908)