Music Video
A video for the song was shot in Joshua Tree and directed by Paul Minor, whose previous music promo work included "Starlight" by Muse. After a number of images were placed on photo-sharing website Flickr, the video in its entirety was added to iFilm on September 26, 2007, a full three months after the single's European release. The video itself is a trailer for a fake movie entitled "3s & 7s" and is shot in a similar style to the exploitation films of the '60s and the 2007 film Grindhouse. Two versions of the video exist. The first version of the video contained full-frontal nudity. This version was then re-edited to remove all nudity, and the first version was then replaced with version two.
| Chart (2007) | Peak position |
|---|---|
| UK Rock Singles Chart | 1 |
| UK Singles Chart | 19 |
| US Modern Rock | 25 |
| Irish Singles Chart | 36 |
| Eurochart Hot 100 Singles | 86 |
Read more about this topic: 3's & 7's
Famous quotes containing the words music and/or video:
“Without music to decorate it, time is just a bunch of boring production deadlines or dates by which bills must be paid.”
—Frank Zappa (1940–1993)
“We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
—Richard Louv (20th century)