Music Video
A video for the song was shot in Joshua Tree and directed by Paul Minor, whose previous music promo work included "Starlight" by Muse. After a number of images were placed on photo-sharing website Flickr, the video in its entirety was added to iFilm on September 26, 2007, a full three months after the single's European release. The video itself is a trailer for a fake movie entitled "3s & 7s" and is shot in a similar style to the exploitation films of the '60s and the 2007 film Grindhouse. Two versions of the video exist. The first version of the video contained full-frontal nudity. This version was then re-edited to remove all nudity, and the first version was then replaced with version two.
| Chart (2007) | Peak position |
|---|---|
| UK Rock Singles Chart | 1 |
| UK Singles Chart | 19 |
| US Modern Rock | 25 |
| Irish Singles Chart | 36 |
| Eurochart Hot 100 Singles | 86 |
Read more about this topic: 3's & 7's
Famous quotes containing the words music and/or video:
“All good music resembles something. Good music stirs by its mysterious resemblance to the objects and feelings which motivated it.”
—Jean Cocteau (1889–1963)
“It is among the ranks of school-age children, those six- to twelve-year-olds who once avidly filled their free moments with childhood play, that the greatest change is evident. In the place of traditional, sometimes ancient childhood games that were still popular a generation ago, in the place of fantasy and make- believe play . . . today’s children have substituted television viewing and, most recently, video games.”
—Marie Winn (20th century)