Release
In November 2002, the film premiered at the Kolkata Film Festival. After having been screened at the Indian Film Festival of Los Angeles, where it was well received, the film was screened at the Commonwealth Festival at Manchester, where it was the gala presentation and it was nominated as one of top five films the festival's audience loved. At a special screening in Mumbai's Sterling Cinema a few days before its commercial release, 800 attendees gave the film a standing ovation. A similar response was seen at a New Delhi theater while the film was being screened as a part of the CineMaya Film Fest. The response from the initial screening prompted the organizers to include an additional screening to the festival itinerary.
The film was to have its commercial release immediately after the screenings at different film festivals in November 2002. However it got delayed because the producers took time in trying to coordinate a simultaneous release in Indian and the international markets.
A few days prior to its commercial release, the film was promoted using brochures. Though a relatively expensive approach when compared to press releases or calendars, publicity was conducted through brochures. The film competed at the box office with Mumbai Se Aaya Mera Dost, Koi... Mil Gaya, Gangaajal and Pinjar. When compared to other films, this film had little publicity prior to its release.
Read more about this topic: 3 Deewarein
Famous quotes containing the word release:
“The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.”
—Walt Whitman (1819–1892)
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)
“If I were to be taken hostage, I would not plead for release nor would I want my government to be blackmailed. I think certain government officials, industrialists and celebrated persons should make it clear they are prepared to be sacrificed if taken hostage. If that were done, what gain would there be for terrorists in taking hostages?”
—Margaret Mead (1901–1978)