Name Changes
In June 2007, the festival merged with the Rochester International Film Festival (est. 1959). After the 2008 event, the two festivals separated again. The Rochester International Film Festival retained its name, while The High Falls Film Festival continued as The Rochester-High Falls International Film Festival.
On October 21, 2009 the festival announced its new name, 360 | 365, in recognition of its new year-round focus. In late December of that year, the festival announced that the George Eastman House, an international center for film preservation in Rochester, would be a title sponsor for the festival, making the name George Eastman House 360 | 365 Film Festival.
After taking a hiatus in 2012, the festival announced its return April 18-20, 2013 with its original name, High Falls Film Festival, and original focus on women in film. The festival's venues include The Little Theatre, The Dryden Theatre at George Eastman House and The Cinema Theatre.
Read more about this topic: 360 365 Film Festival
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