Planning Process
On 23 August 2000, Deputy Prime Minister John Prescott granted planning permission to construct a building much larger than the old Exchange on the site. The site was special because it needed development, was not on any of the "sight lines" (planning guidance requires that new buildings do not obstruct or detract from the view of St Paul's dome when viewed from a number of locations around London), and it had housed the Baltic Exchange.
The plan for the site was to reconstruct the Baltic Ex. GMW Architects proposed building a new rectangular building surrounding a restored exchange—the square shape would have the type of large floor plan that banks liked. Eventually, the planners realised that the exchange was not recoverable, forcing them to relax their building constraints; they hinted that an "architecturally significant" building might pass favourably with city authorities. This move opened up the architect to design freely; it eliminated the restrictive demands for a large, capital-efficient, money-making building that favoured the client.
Swiss Re's low level plan met the planning authority's desire to maintain London's traditional streetscape with its relatively narrow streets. The mass of the Swiss Re tower was not too imposing. Like Barclays Bank's former City headquarters, the passerby is nearly oblivious to the tower's existence in neighbouring streets until directly underneath it.
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