30 Minutes - Music Video

Music Video

A video was recorded and gained substantial airplay in Russia. In the video, Lena is seated on a carousel, kissing and groping a boy. There are close-ups of the boy's hands squeezing Lena's buttocks. Her skirt is removed, and her shirt is lifted, culminating in a scene where Lena's breast is exposed (where a body double was used). Yulia catches Lena kissing him and is seen in a school bathroom, solemnly plotting and unwrapping a crude time bomb. At the end of the video, the lovers, the carousel, and Yulia are blown up.

The interpretation of the video is open-ended. It is implied that Yulia's character was in a relationship with one of the lovers on the carousel, and carries out the murder-suicide as a result of either Lena or the boy being unfaithful, though it could also have been unrequited love for either one. Interestingly, as the lyrics for both the English version and the Russian version of the song differ in meaning, the video could potentially be interpreted in different ways as a result of these lyrics.

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