Merchants
The advantage for merchants is the reduction of "unauthorized transaction" chargebacks. The disadvantage for merchants is that they have to purchase MPI to connect to the Visa/MasterCard Directory Server. This is expensive (setup fee, monthly fee and per-transaction fee); at the same time it represents additional revenue for MPI providers. Supporting 3-D Secure is complicated and, at times, creates transaction failures.
Read more about this topic: 3-D Secure
Famous quotes containing the word merchants:
“You must get your living by loving. But as it is said of the merchants that ninety-seven in a hundred fail, so the life of men generally, tried by this standard, is a failure, and bankruptcy may be surely prophesied.”
—Henry David Thoreau (1817–1862)
“Why should all virtue work in one and the same way? Why should all give dollars? It is very inconvenient to us country folk, and we do not think any good will come of it. We have not dollars; merchants have; let them give them. Farmers will give corn; poets will sing; women will sew; laborers will lend a hand; the children will bring flowers.”
—Ralph Waldo Emerson (1803–1882)
“Decisive inventions and discoveries always are initiated by an intellectual or moral stimulus as their actual motivating force, but, usually, the final impetus to human action is given by material impulses ... merchants stood as a driving force behind the heroes of the age of discovery; this first heroic impulse to conquer the world emanated from very mortal forces—in the beginning, there was spice.”
—Stefan Zweig (18811942)