Merchants
The advantage for merchants is the reduction of "unauthorized transaction" chargebacks. The disadvantage for merchants is that they have to purchase MPI to connect to the Visa/MasterCard Directory Server. This is expensive (setup fee, monthly fee and per-transaction fee); at the same time it represents additional revenue for MPI providers. Supporting 3-D Secure is complicated and, at times, creates transaction failures.
Read more about this topic: 3-D Secure
Famous quotes containing the word merchants:
“You must get your living by loving. But as it is said of the merchants that ninety-seven in a hundred fail, so the life of men generally, tried by this standard, is a failure, and bankruptcy may be surely prophesied.”
—Henry David Thoreau (1817–1862)
“Decisive inventions and discoveries always are initiated by an intellectual or moral stimulus as their actual motivating force, but, usually, the final impetus to human action is given by material impulses ... merchants stood as a driving force behind the heroes of the age of discovery; this first heroic impulse to conquer the world emanated from very mortal forces—in the beginning, there was spice.”
—Stefan Zweig (18811942)
“Hardly ever can a youth transferred to the society of his betters unlearn the nasality and other vices of speech bred in him by the associations of his growing years. Hardly ever, indeed, no matter how much money there be in his pocket, can he ever learn to dress like a gentleman-born. The merchants offer their wares as eagerly to him as to the veriest “swell,” but he simply cannot buy the right things.”
—William James (1842–1910)