291 (art Gallery) - The Little Galleries of The Photo-Secession (1905-1908)

The Little Galleries of The Photo-Secession (1905-1908)

When Stieglitz returned to New York in 1905 Edward Steichen was living in a studio apartment on the top (fifth) floor of a small building at 291 Fifth Avenue, between West 30th and West 31st Streets. Steichen noticed that some rooms across from him were vacant, and he soon convinced Stieglitz that they would make a perfect space for to exhibit photography and in particular the works of the Photo-Secession. Stieglitz, who was still dejected from his trip to Europe, was reluctant at first, but Steichen persisted. By summer Stieglitz signed a one-year lease for three small rooms that would soon become one of the most famous art galleries in the world. The two of them began planning how to use the new space most effectively, not only as a gallery but as an educational facility for artists and photographers and as a meeting place for art lovers.

In October, 1905, Stieglitz sent a letter to all members of the Photo-Secession, saying:

"The Council of the Photo-Secession had planned to hold in the City of New York, early next spring, an exhibition consisting of the very best that has been accomplished in pictorial photography throughout the world, from the time of Hill, the father of pictorial photography, up to date. Many of the prints had been selected for this purpose, but owing to the impossibility of securing at any price adequate gallery accommodations during the desirable New York season, this exhibition must be deferred.

The Photo-Secession, for the present thus unable to hold the proposed big exhibition, has determined to present in detail some of the work which had already been selected and which would have been embraced therein, and for that purpose has leased rooms at 291 Fifth Avenue, New York City, where will be shown continuous fortnightly exhibitions of from thirty to forty prints each. These small but very select shows will consist not only of American pictures never before publicly shown in any city in this country, but also Austrian, German, British, French and Belgian photographs as well as such other art productions, other than photographic, as the Council of the Photo-Secession can from time to time secure.

It is planned to make these rooms headquarters for all Secessionists and to open them to the public generally…".

Stieglitz and Steichen had planned the gallery as a commercial space, saying that it would "negotiate sales in behalf of owners of picture exhibited, charging a commission of 15 percent for the benefit of the Photo-Secession treasury." This premise is thought to have been pushed by Steichen, who had a much better business sense, and over the years it became a point of contention between the two men. Stieglitz believed that it was better for an exhibited work to go to someone who appreciated it for its artistic merit rather than its investment potential, and he was known to have quoted wildly inconsistent prices for the same piece depending on what he perceived as the true interest of the potential purchaser.

On November 24, 1905, the "Little Galleries of the Photo Secession" formally opened its doors, with almost no public notice. The opening was attended mainly by those members of the Photo-Secession who were in New York at the time. The first exhibit consisted of one hundred prints by Photo-Secession members, selected entirely by Stieglitz. Over the next few weeks hundreds of New Yorkers came to the gallery, and Stieglitz was once again elevated to the position of standard bearer of artistic photographer in America.

The opening show was followed in January, 1906, by one of French photographers, including Robert Demachy, Constant Puyo and René Le Bégue, all of whom showed prints made by the gum bichromate process. This was followed by a two-person show of the works of Gertrude Käsebier and Clarence H. White. Four more exhibitions were held in 1906, including one of British photographers, early prints by Steichen, a show devoted to German and Austrian photographers, and another exhibition of prints by members of the Photo-Secession.

After a highly successful first year, Stieglitz and Steichen felt that they had made their point about the stature of fine art photography. So confident were they of their success that their colleague Joseph Keily wrote "…today in America the real battle for the recognition of pictorial photography is over. The chief purpose for which the Photo-Secession was established has been accomplished – the serious recognition of photography as an additional medium of pictorial expression." Ironically, Stieglitz began to feel that he had succeeded in transforming the Photo-Secession into something he once disliked – an established institution, set in its ways and complacent in its approach to art. If there was any truth to this statement it reflected directly back at Stieglitz since he was known for his authoritarian control of the Photo-Secession and in selecting what was exhibited at the gallery. Until now Stieglitz's discomfort was held in check by Steichen's more conservative nature, but in the summer of 1906 Steichen decided to move to Paris in order to devote more of his time to his photography and painting. Without Steichen's business eye watching over him, Stieglitz began to reclaim some of his radical roots.

Stieglitz decided to shake things up, and he did so by mounting the first non-photography show at the gallery in January, 1907. This is notable because it signaled the beginning a Stieglitz's role as a pioneer promoter of modern art in America. The show, drawings by artist Pamela Coleman Smith, initially attracted little attention, but after a prominent critic praised the work it became the best attended exhibition to date. A substantial number of the works were sold, and interest in the show was so strong that it had to be extended eight days.

Stieglitz began planning for future non-photography shows, but for the remainder of 1907 the walls were filled with exhibits by such photographers as Adolf de Meyer, Alvin Langdon Coburn and, once again, members of the Photo-Secession.

In the meantime, Steichen had become friends with the famous sculptor Auguste Rodin in Paris, and he convinced Rodin to lend him some of his drawings for a show at the gallery in New York. The 1908 gallery season started with the show "Drawings by Auguste Rodin", the first exhibit in the United States of his works on paper. The show caused a significant amount of controversy in the press, with one critic saying "they are not the sort of thing to offer to public view even in a gallery."

Soon after that show ended Stieglitz was notified that the landlord wanted to double the rent and would require a four-year lease. At that time the Photo-Secession as a group had only a small income, no more than US$400 per year. In spite of minor successes, the original plan that membership fees and commissions would support the gallery had not been realized. Although he appealed to those members that he knew, the economy was in a significant downturn and no offers of assistance appeared. Since there was no other source of income, Stieglitz sadly went about closing the gallery. By April of that year the original gallery space had been emptied. It was immediately taken over by a ladies' tailor shop.