24p

In video technology, 24p refers to a video format that operates at 24 frames per second (typically, 23.976 frames/s when using equipment based on NTSC frame rates) frame rate with progressive scanning (not interlaced). Originally, 24p was used in the non-linear editing of film-originated material. Today, 24p formats are being increasingly used for aesthetic reasons in image acquisition, delivering film-like motion characteristics. Some vendors advertise 24p products as a cheaper alternative to film acquisition.