Background
By 2002, longtime viewers of MTV2 were complaining that the channel was no longer airing obscure and lost music videos as it had done when it was still M2, the name given to the channel from 1996 to 1999. Instead, they noticed the channel began airing videos that had current pop success or were well-known retro videos from the 1980s and 1990s.
Around this time, MTV2 had a number of hour-long specials, in which celebrity guests were interviewed by a VJ and were able to pick what was described as their favorite videos. However, many of the videos chosen were all in that month's current video rotation, leading some viewers to suspect that the guests were only given a short list of videos they could choose from as opposed to any video in MTV's library.
The 24 Hours of Love special added to the suspicion among these viewers. This time, it was promoted that a celebrity was to be given full control of the channel for a 24 hour period to air anything she wanted. However, in reality, Love would discover it was difficult to air music videos that were not already in rotation on MTV2. In addition, the show was broadcast live, and Love was an over-the-top personality who was unafraid to speak her mind and complain about the actions of the channel.
Read more about this topic: 24 Hours Of Love
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