Current Operations
24 Hour Fitness has about 3 million members and more than 420 clubs in 17 states, and some 15 clubs in three Asian countries. Besides the USA, it has centers in Asia (Singapore, Hong Kong, Beijing and Shanghai in China) through its wholly owned subsidiary California Fitness, its former centers in Korea, Thailand, Malaysia, and Taiwan (10/1/2010) have closed or been sold off, of which franchised gyms (Korea only) being abruptly closing on contracted members without reimbursement. Its European clubs closed in the early 2000s. Its major competitors in the US are Anytime Fitness, Bally's, Gold's Gym, and LA Fitness. Its main chain competitors in Asia are Bally Total Fitness, Gold's Gym, True Fitness of Singapore, plus the Fitness First chain of the UK.
Its former affiliate California Wow Xperience (CEO is a former Cali Fitness executive), is a California Fitness offshoot, used to have member swap agreements with both chains (but now terminated), and runs gyms located in Bangkok, Chiang Mai and Pattaya in Thailand, including one female only club(10). Celebrity Fitness, yet another gym chain with 24 hour fitness roots, is headquartered in Jakarta and runs gyms in Indonesia, Malaysia, and India. Two more California Wow franchises exist in Vietnam, which are run as private gyms, independently of those of in Thailand. None of these offshoots compete directly with California Fitness. In Asia, California Fitness' major chain competitors are Fitness First and Gold's Gym.
24 Hour Fitness plans to have more than 1000 clubs in the next five years. With sponsorships with various celebrities and athletes such as Derek Jeter, Jackie Chan, Lance Armstrong, Shaquille O'Neal, and Andre Agassi.
The call center for 24 Hour Fitness is run by NARS (National Asset Recovery Services, Inc.), with 24 Hour Fitness Member Services being in the Republic of Panama. Collections services were once handled by Alliance One up until March 2008, when NARS took over collections for 24 Hour Fitness. The NARS collections department is out of Montego Bay, Jamaica.
The company entered the highly competitive New York City market in 2007.
24 Hour Fitness has an A+ rating with the Better Business Bureau in the 2012 calendar year.
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