Broadcasting
The host broadcaster was Olympic Broadcasting Services (OBS), an agency of the IOC. It used its own cameras, and crews subcontracted from other Olympic broadcasters, to cover the events. The base video and audio were sold to other broadcasters, who added their own commentary and presentation.
The official recording format of the 2012 Olympic Games used Panasonic's digital technologies. The official video was produced and distributed from the International Broadcast Centre in 1080/50i High-Definition (HD) format. Panasonic announced that DVCPRO HD would be the official recording format. OBS London used P2 HD shoulder-mount camcorders.
The IOC's wanted television coverage to reach as broad a worldwide audience as possible, and London 2012 was covered by several national and regional broadcasters. In the UK, the BBC carried the Olympics and Channel 4 the Paralympics. The BBC aimed to broadcast all 5,000 hours of the Games. BBC Parliament's Freeview channel was suspended, BBC Three's on-air time was extended so that it could show Olympic events in the daytime, and 24 additional BBC Olympics channels were available via cable, satellite and the internet in the UK.
The US television rights, owned by NBC, accounted for over half the rights revenue for the IOC. Thousands of Americans, however, accessed the BBC's omnibus coverage using proxy servers or VPNs. The operations of broadcasters granted rights to the Games were hosted in the dedicated International Broadcast Centre inside the security cordon of the Olympic Park. YouTube planned to stream the Games in 64 territories in Asia and Sub-Saharan Africa where there were no official broadcasters.
Read more about this topic: 2012 Summer Olympics
Famous quotes containing the word broadcasting:
“We spend all day broadcasting on the radio and TV telling people back home what’s happening here. And we learn what’s happening here by spending all day monitoring the radio and TV broadcasts from back home.”
—P.J. (Patrick Jake)