Tickets and Sponsorship
Tickets had been available since 22 March 2010 and they could be purchased online at Ticketmaster or by phone, with an innovative ticketing structure based on some tournament passes and individual match day tickets.
Thirteen matches were broadcast live through a platform provided by host broadcaster Sky Sports in 127 territories to a potential audience of 227 million homes, smashing the 2006 World Cup benchmark in Canada (75 territories and a potential reach of 97 million homes). The programming hours was increased from 60 in 2006 to 220 in this edition.
The commercial partners of the tournament were Nike, Heineken, the Coca-Cola Company's sports drink Powerade, Holiday Inn, British rugby equipment supplier Rhino Rugby, University of Surrey and UK National Lottery.
Read more about this topic: 2010 Women's Rugby World Cup
Famous quotes containing the word tickets:
“Sickness comes to us all, Mr. Dillon.... We never know when, we never know why, we never know how. The only blessed thing we know is it’ll come at the most inconvenient, unexpected time. Just when you’ve got tickets to the World Series. And that’s the way the permanent waves.”
—Donald E. Westlake (b. 1933)