2010 Winter Olympics - Media Coverage

Media Coverage

See also: List of 2010 Winter Olympics broadcasters

The Olympic Games in Vancouver were broadcast worldwide by a number of television broadcasters. As rights for the 2010 Games have been packaged with those for the 2012 Summer Olympics, broadcasters were largely identical for both events.

The host broadcaster was Olympic Broadcasting Services Vancouver, a subsidiary of the IOC's new in-house broadcasting unit Olympic Broadcasting Services (OBS). The 2010 Olympics marked the first Games where the host broadcasting facilities were provided solely by OBS. The executive director of Olympic Broadcasting Services Vancouver was Nancy Lee, a former producer and executive for CBC Sports.

In Canada, the Games were the first Olympic Games broadcast by a new Olympic Broadcast Media Consortium led by CTVglobemedia and Rogers Media, displacing previous broadcaster CBC Sports. Main English-language coverage was shown on the CTV Television Network, while supplementary programming was mainly shown on TSN and Rogers Sportsnet. Main French-language coverage was shown on V and RDS.

In the United States, Associated Press (AP) announced that it would send 120 reporters, photographers, editors and videographers to cover the Games on behalf of the country's news media. The cost of their Olympics coverage prompted AP to make a "real departure for the wire service's online coverage". Rather than simply providing content, it partnered with more than 900 newspapers and broadcasters who split the ad revenue generated from an AP-produced multi-media package of video, photos, statistics, stories and a daily Webcast. AP's coverage included a microsite with web widgets facilitating integration with social networking and bookmarking services. On NBC, Bob Costas hosted the primetime telecast, while Al Michaels did so during the day. Together they co-hosted the Closing Ceremony.

In France, the Games were covered by France Télévisions, which included continuous live coverage on its website.

The official broadcast theme for the Olympic Broadcasting Services host broadcast was a piece called 'City Of Ice' composed by Rob May and Simon Hill.

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