Partnership With American Express
For the first time in its history, the United States Golf Association entered into a commercial partnership. It entered into an agreement with American Express for an undisclosed amount, which allowed American Express to set up a special "Trophy Room" area at the 2007 U.S. Open for American Express cardholders. Jud Linville, president of American Express U.S. Consumer Card Services, addressed concern about the arrangement commercializing the USGA Championship, saying, “We’re not going to be slapping logos all over the place, we’re trying to broaden the appeal of the game.” Long-time American Express sponsoree Tiger Woods told the media in response to the deal, “It’s a tremendous opportunity, this is two enormous brands coming together to help golf.”
Read more about this topic: 2007 U.S. Open (golf)
Famous quotes containing the words partnership, american and/or express:
“Nevertheless, no school can work well for children if parents and teachers do not act in partnership on behalf of the children’s best interests. Parents have every right to understand what is happening to their children at school, and teachers have the responsibility to share that information without prejudicial judgment.... Such communication, which can only be in a child’s interest, is not possible without mutual trust between parent and teacher.”
—Dorothy H. Cohen (20th century)
“Our security depends on the Allied Powers winning against aggressors. The Axis Powers intend to destroy democracy, it is anathema to them. We cannot provide that aid if the public are against it; therefore, it is our responsibility to persuade the public that aid to the victims of aggression is aid to American security. I expect the members of my administration to take every opportunity to speak to this issue wherever they are invited to address public forums in the weeks ahead.”
—Franklin D. Roosevelt (1882–1945)
“Why level downward to our dullest perception always, and praise that as common sense? The commonest sense is the sense of men asleep, which they express by snoring.”
—Henry David Thoreau (1817–1862)