2007 ASTRA Awards - Marketing and Promotions

Marketing and Promotions

Most Outstanding Consumer Campaign – Subscription Sales
Winner:
The Sci Fi Channel Launch - Sci Fi Channel, Austar, Foxtel
Nominated:
Reaching Mums with Kids and Twenty- Somethings - Austar
Foxtel 'Nothing' Campaign - Foxtel
Pricing and Packaging Campaign - Foxtel
The Sci Fi Channel Launch - Sci Fi Channel, Austar, Foxtel
Most Outstanding Consumer Campaign – Subscriber Retention
Winner:
Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital – Foxtel
Nominated:
New Repackage Austar Digital - Austar
Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital – Foxtel
Most Outstanding Creative Marketing Campaign
Winner:
UNKNOWN
Nominated:
Seven Deadly Sins - World Movies
Foxtel iQ 'FREEZE' Campaign - Foxtel
Gotta Love Your League - Fox Sports
Most Outstanding use of Subscription Television Medium for a Consumer Advertising Campaign
Winner:
Sony Dedicated Advertiser Location - Multi Channel Network/Starcom
Nominated:
Sony Dedicated Advertiser Location - Multi Channel Network/Starcom
Toyota Dedicated Advertiser Location - Multi Channel Network/The Media Store
SEEK Make Luck Happen Promotion - The Weather Channel
Most Creative On-Air Program Promotion
Winner:
Budgie Nation - MTV
Nominated:
Image Spot - FOX Classics
An Aussie Goes Barmy - FOX8
Budgie Nation - MTV
Project Runway - Arena
2006 French Open - Fox Sports
Most Creative Off-Air Program Promotion
Winner:
Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8
Nominated:
Great BBQ Challenge - LifeStyle Food
Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8
The Sci-Fi Channel Launch - Sci Fi
Stupid Stupid Man - TV1
Most Outstanding Program Promotion Campaign
Winner:
Entourage – Arena
Nominated:
Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8
High School Musical - Disney Channel
Budgie Nation - MTV
Channel : ARIA Awards - Channel
Entourage – Arena
Most Creative Use of Technology (for a consumer application)
Winner:
High School Musical Dance Off – Disney Channel
Nominated:
Eeeaster Frasier Interactive Marathon - TV1
High School Musical Dance Off - Disney Channel
Sky News: Anytime, Anywhere - Sky News
Supernova - UK.TV

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