Revenue
FIFA raised €1.9bn in marketing revenue and €700m from sponsorship from the 2006 World Cup. The 2006 FIFA World Cup has fifteen “Official Partners,” each thought to have paid €40 million for the privilege. It has a further six “National Partners,” who paid €13m each for local advertising rights.
Read more about this topic: 2006 FIFA World Cup Sponsorship
Famous quotes containing the word revenue:
“Happy are those who find wisdom, and those who get understanding, for her income is better than silver, and her revenue better than gold. She is more precious than jewels, and nothing you desire can compare with her. Long life is in her right hand; in her left hand are riches and honor. Her ways are ways of pleasantness, and all her paths are peace. She is a tree of life to those who lay hold of her; those who hold her fast are called happy.”
—Bible: Hebrew, Proverbs 3:13-18.
“If you tax too high, the revenue will yield nothing.”
—Ralph Waldo Emerson (1803–1882)