Examples of Sponsorship
As sporting events have become increasingly commercialized, a wide variety of sponsorship opportunities have emerged - or been created - and the 2006 FIFA World Cup was no different. Hyundai Motor Company supplied team buses for each of the thirty-two finalists, and held a contest to decide the team bus slogans. Adidas supplied fifteen personalized match balls for every match of the tournament. Each "Teamgeist" ball has the name of the stadium, the national teams, the date of the match and the kickoff time are printed. The balls used for the final match were gold, rather than the normal white.
The tournament itself also had a myriad of 'official' items including an official video game (2006 FIFA World Cup) and song (“Time of Our Lives,” sung by Il Divo and Toni Braxton).
The fifteen official partners of the World Cup for 2006 were: Adidas, Budweiser, Avaya, Coca-Cola, Continental, Deutsche Telekom, Emirates, Fujifilm, Gillette, Hyundai, MasterCard, McDonald's, Philips, Toshiba, and Yahoo!.
As companies who are not sponsors are not allowed to have their names overly associated with the World Cup, FIFA temporarily renamed seven of the twelve stadiums to “FIFA World Cup Stadium, .”
Read more about this topic: 2006 FIFA World Cup Sponsorship
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