Political Context
Further information: U.S. presidential election, 1996After a bitter primary, Dole had secured the Republican nomination—but at high cost, financially and politically. The Party had lost momentum after President Bill Clinton successfully co-opted the historically Republican issues of crime and welfare reform and portrayed House Speaker Newt Gingrich as an extremist.
Within his own party, Dole was under pressure from both sides of the political spectrum. Social liberals such as California Governor Pete Wilson and Massachusetts Governor William Weld loudly argued to remove the Human Life Amendment plank from the convention platform. On the right, primary opponents Patrick Buchanan and Alan Keyes withheld endorsements—Buchanan staged a rally for his supporters in nearby Escondido on the eve of the San Diego convention. Indeed, past comments by Kemp labeling Dole as a tax-raiser surfaced. The long, bitter primary had also left the Dole campaign short of funds as a result of federal election spending limits in the months leading up to the convention.
The Dole campaign sought to use the convention to unite the party, to appeal to political moderates, and to highlight Dole's honorable service in World War II and in the U.S. Senate. Nearly all floor speeches were delivered by moderate or liberal Republicans, including the keynote address by New York Congresswoman Susan Molinari, and Dole was nominated by fellow veteran and Arizona Senator John McCain. Gingrich, who less than two years ago had been a star of the party, was denied a prime time slot altogether, as was Buchanan, who had finished in second place for the nomination, with over 200 delegates. However, supporters in the socially conservative grassroots organizations such as the Christian Coalition directed the convention to adopt a conservative platform with little controversy, and Buchanan released his delegates at the last minute.
The convention ran smoothly overall, and the Dole-Kemp team seemed to benefit in the short term. Opinion polls taken shortly after the conclusion of the convention showed the Republicans with a significant "bump" of increased support. However, this bump was extremely temporary, and they continued to trail the incumbent Clinton-Gore team; they went on to lose the election by almost nine points.
Read more about this topic: 1996 Republican National Convention
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