Corporate Image and Identity
The Barcelona games established a renewal in regards of image treatment and corporate identity. It could be seen in the publication of posters, in the commemorative coins and stamps minted by the FNMT in Madrid and in the Barcelona 1992 Olympic Official Commemorative Medals designed and struck in Barcelona.
Read more about this topic: 1992 Summer Olympics
Famous quotes containing the words corporate, image and/or identity:
“If when a businessman speaks of minority employment, or air pollution, or poverty, he speaks in the language of a certified public accountant analyzing a corporate balance sheet, who is to know that he understands the human problems behind the statistical ones? If the businessman would stop talking like a computer printout or a page from the corporate annual report, other people would stop thinking he had a cash register for a heart. It is as simple as that—but that isn’t simple.”
—Louis B. Lundborg (1906–1981)
“Some days your hat’s off to the full-time mothers for being able to endure the relentless routine and incessant policing seven days a week instead of two. But on other days, merely the image of this woman crafting a brontosaurus out of sugar paste and sheet cake for her two-year-old’s birthday drives a stake through your heart.”
—Melinda M. Marshall (20th century)
“Unlike Boswell, whose Journals record a long and unrewarded search for a self, Johnson possessed a formidable one. His life in London—he arrived twenty-five years earlier than Boswell—turned out to be a long defense of the values of Augustan humanism against the pressures of other possibilities. In contrast to Boswell, Johnson possesses an identity not because he has gone in search of one, but because of his allegiance to a set of assumptions that he regards as objectively true.”
—Jeffrey Hart (b. 1930)