In Popular Culture
McDonald's ran a promotion entitled "When the U.S. Wins, You Win" where customers scratched off a ticket with the name of an Olympic event on it, and if the U.S. won that event then they would be given a free menu item: a Big Mac for a gold medal, an order of french fries for a silver medal, and a Coca-Cola for a bronze medal. The promotion became a near financial disaster due to the Soviet boycott which led to the U.S. winning far more Olympic medals than expected.
This promotion was parodied in the The Simpsons episode "Lisa's First Word", where Krusty Burger runs a similar offer. The promotion was intended to be rigged so that prizes would only be offered in events dominated by the Eastern Bloc, but the Soviet-led boycott causes Krusty to personally lose 44 million dollars. He vehemently promises "to spit in every fiftieth burger," to which Homer retorts "I like those odds!" Chief Wiggum also exclaims that he could kiss Carl Lewis, who won four gold medals at the Games.
On NCIS, Tim McGee has an obsession with jet packs, stemming from having attended the 1984 Olympic ceremony as a child and having Bill Suitor fly over his head in his jet pack. This storyline is based on the real experience of executive producer and writer Jesse Stern.
Read more about this topic: 1984 Summer Olympics
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